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Posted by: buzztone   |   1/5/2013   |  

Consumer Customization


The shift in 2013 goes from social to personal.  

Empowered customers who post reviews, searches and purchases provide data beyond demographics and require a personal connection with relevant content and products customized just for them. Expect to see affordable manufacturing with 3D printing coming to Staples this year, and the growth of C2C (consumer to consumer) services like Airbnb, Stella & Dot and the soon-to-launch Beautycounter that take the personal touch to a whole new level.


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Categories: Marketing

Personal Tags: C2C, airbnb, personalization, 3D printing